As I am feverishly preparing for my first ever "art hanging" starting next week, I have found myself both excited and scared. I am feeling the fear but am doing it anyway. Over the weekend I dove into creating a lot of art, knowing that I need to provide a variety of sizes and price points. But I am finding myself focusing mostly on small canvases while avoiding the larger ones. Why is that? What is it about those larger canvases that is just so darn intimidating? As I have pondered that, I have continued working on many smaller pieces.
Also, I have been reading up on the business side of the arts (shout out to the lovely ladies on the Blissfully Art Journaling Yahoo Group for turning me on to some great resources and providing support and motivation to keep going). One of the hardest things for me has been around pricing art work. After reading information from a variety of sources and getting feedback from numerous people, here is what I've learned so far:
1) There are numerous ways to price art and it is very subjective.
2) I seem to hit a self-built wall as I think about trying to sell anything for more than about $200.
What is that all about? I have found lots of information on the web and know that I have a formula that is fair and meets current trends for pricing for my ability and geographic area. It "feels right" for all the smaller pieces, but as I consider using that same formula for a larger piece it becomes an issue for me. I sit and I look at that number in my cost sheet and I just can't bring myself to accept it.
So there it is. Apparently MISS THERE ARE NO RULES has some unwritten rules and self-limiting belief around size (aka my sense of my capability? talent?) and price (aka how I value my work? self-worth?). An overall self-limiting belief that I am not "ready" for the big time? Not good enough for anything over 12x12? Or anything over $200? Um...this does not work for me. This must change. But how? How do I get around the wall? Or better yet...how do I destroy it?
I will have some pieces that are larger than 12x12 and will have some that are listed at a price higher than $200. I just have to do that for myself. If for no other reason than to show myself that I can. It feels weird and scary but I am going to do it anyway. If nothing else, I will fail forward.
As an example, here is a mixed media piece on 5"x5" gallery wrapped canvas. I think something like this could be stunning on an oversized canvas (4'x4') but I have been hesitant to go for it.
What are your current/previous unwritten rules and self-limiting beliefs? What have you done about them?