Book Review: “Taking the Leap: Building a Career as a Visual Artist” by Cay Lang
I’ve been saying, “Leap and the net will appear!” quite a bit lately. So as soon as I saw the title of this book, I knew I had to read it cover to cover. I’m really glad I did.
For the last couple of years my focus has been purely on what happens inside my art studio or on the corner of my couch. I’ve painted, drawn, doodled, journaled, etc. all for the pleasure of it and I have given very little thought to doing anything with my work. Any interest or kind words were dismissed as others just being nice. But lately I’ve been paying more attention and actually following up on any interest and leads.
This book showed me that in many areas I am headed in the right direction and yet there are opportunities for improvement. For example:
· My website www.feliciaborges.com is on the right track in terms of content and appearance. But now I need to make sure it’s showing up in internet searches and that the right folks know about it. It doesn’t matter how good it is if no one no one is looking at it.
· I’m careful to always add my website, blog, etc. to the end of emails on email messages, but I could be much more diligent when adding them to comments on other blogs, YouTube video and Flickr information sections, etc. And do I belong to the right blog groups? Flickr groups? Etc.??? Probably need to spend more time on this.
· I have artist postcards that I am proud of. But they aren’t doing a thing for me sitting in a box in my art studio. Time to get those out into the world!
· I should take myself on more “artist dates” and visit the various businesses that display art, art exhibits, etc. And when I do, I need to actually talk to someone and see if I can get myself added to their calendar for upcoming exhibit opportunities.
This was a perfect read for me as I prepare for my next leaps, including:
· My first ever outdoor art show on April 21st from 12pm-5pm “Painters Paradise Community Festival” in Oak Park (35th and Broadway) in Sacramento, CA.
· The launching my first ever Etsy shop (anticipate launching in late April).
· Serving on two committees (Curatorial and PR) to help build infrastructure for “Studio 1000,” a new gallery that will be opening in Sacramento, CA. The launch will coincide with Sacramento’s June or July 2013 Second Saturday Art Walk.
I really thought I’d hate the business side of the arts, but I am finding ways to be creative in this part too and so far I am enjoying it. This book has given me a boost of confidence to keep going as well as some terrific insight to consider as I keep leaping.
What books have you read (and enjoyed) on the business side of the arts?